To identify your target audience, put together a customer persona including d...
Generating new leads
Improving conversion rates
Elevating brand perception
Managing brand reputation
Promoting events, products, services, etc.
Once you know what you’re hoping to achieve, you can more easily israel email listidentify which social media metrics to track — more on that next!
Step 3: Define your key performance indicators (KPIs)
This step is about choosing the key performance indicators (KPIs) that will help you track progress toward your goals. Common social media KPIs include follower growth, reach, impressions, views, engagement rate, watch time, and link clicks.
You should choose KPIs that are 1. quantifiable, and 2. correspond directly to your social media goals so that you can track your performance and report on how close you are to achieving your goals.
Here’s a table showcasing which goals pertain to which KPIs, so you know which ones to prioritize.
How social media goals translate to KPIsWe've listed out the KPIs for the most popular social media goals, as well as common KPIs for each social media platform, in our guide to social media KPIs.
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Step 4: Identify your target audience
Clearly defining your target audience helps you choose the right platforms, create relevant content, and optimize your success. The more specific you are, the faster you'll grow within your niche, as algorithms can show your content to the right people.
Demographics: Age, gender, education level, location
Psychographics: Lifestyle, values, interests
Customer behavior: Needs, purchasing behavior, buying patterns, brand loyalty
Pain points: Reasons they’d need a product/service like yours
You can find this information through social listening, surveys, focus groups, interviews, and ad targeting suggestions in the various platforms.
Your customer persona becomes a living document of exactly who you need to be speaking to through your marketing messaging. This makes it easier to come up with content ideas, craft copy and creative, and speak to their exact needs.
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