What is SEO? How to do SEO?
本帖最後由 digtalmarkatar 於 2025-3-25 21:35 編輯IntroductionSEO, or search engine optimization, is a very important aspect of digital marketing through which any web page ranks in search engines for hundreds of keywords, which we call RANK in English.Today we will discuss important topics such as what SEO is and why it is done, as well as how SEO is done and why you should learn SEO. Without further ado, let's get started.What is SEO?The full form of SEO is “Search Engine Optimization.” In simple words, when we type something into Google or any other search engine and search, Google or that search engine shows a number of results.From there, we click on the link of our choice and visit the desired What is Image SEO and how to do itwebsite to find the information we need. And the reason why Google or any search engine shows those results, that reason or method is called search engine optimization.Why is SEO done?We naturally do SEO to RANK our website in search engines. By doing SEO, we try to be at the top of the search engine results page. Because when people search for something, they click on the links of those who are at the top of the results page.I hope an example will make the matter clearer,Imagine you have an e-commerce website where you sell three-piece suits for married women. Now you definitely want your website to appear first on Google when someone searches for three-piece suits for married women. Then, customers will come to your website link and buy your product.Now this whole process through which your website will be shown in Google for the keyword “married girls three-piece” is what we call SEO in the language of digital marketing. Now you understand why SEO is done?How many types of SEO are there and what are they?In the language of digital marketing, SEO can be of different types. However, we will try to discuss the basic types today.
[*]Technical SEO
[*]On - Page SEO
[*]Content SEO
[*]Off - Page SEO
[*]Local SEO
[*]Mobile SEO
[*]E - commerce SEO
What is White Hat and Black Hat SEO?Experienced SEO experts have divided SEO into two parts. However, although one of these two parts may not work in many cases now. However, another one has been discovered with advanced techniques over time. In fact, the main thing is that search engines have changed a lot in their RANKING algorithm, due to which it has become difficult to RANK for any keyword now. And keeping that in mind, SEO has been divided into two different parts through new processes. Without further ado, let's learn about those two types of SEO.White Hat SEOWhite Hat SEO is the search engine optimization method that is done by following the instructions and rules of the search engine. And if you work in this method, you will naturally get good RANKING. If you optimize your website by following the rules of the search engine, then you will get good traffic from the search engine or increase visitors.Black Hat SEOBlack Hat SEO is basically done by breaking the rules of search engines. Many people do artificial link building to quickly RANK in search engines. That is, they create backlinks using various software. People are interested in it because thousands of links can be created through such software in very little time. And people do this Black Hat SEO to create more links and RANK.However, if the search engine somehow catches the footprint of these links, then the search engine will reject your website. And the technology of search engines is now very advanced, which can easily reject such websites. And once it happens, it becomes very difficult to re-RANK the website in the search engine, in many cases it is not possible.Why learn SEO?Why is it important to learn SEO? This is a complicated question. Actually, why you should learn SEO depends on a few things. If you are a business owner, the reason you should learn SEO may be to drive visitors to your business website.Again, if you want to build your career as a digital marketer, then learning SEO is also very important for you. Because without learning SEO, you will not be able to provide digital marketing services to clients properly. Let us try to understand this through an example.
Why should a businessman learn SEO?Suppose you have a business where you provide many good products or services. In today's time, if you cannot present your business well online, then your customers will not be able to know about your products or services in any way.Now, if you can optimize your website for search engine ranking by learning this SEO, then the sales of your products or services will increase to a great extent. There are SEO courses at Khudri Learning from which you can learn very good SEO.
Why should a marketer learn SEO?Now let's look at another example. If someone wants to become a digital marketer or sell digital marketing services, why would they learn SEO?The matter is actually very simple, if you want to RANK someone else's website with your SEO skills, then you have to learn SEO first and learn it very well. Otherwise, you will not be able to provide good service to your customers in any way.Because the customer will always want his website to rank well in the search engine and to get a lot of traffic to his website. Because, the more visitors there are, the more recognition and expansion will be. And through this expansion, the sales of his products will also increase a lot. And more sales of products means earning more profit.And if you as a digital marketer can provide this service well, then your customers will also pay you good money as the price of the service. There are many digital marketers who are earning millions of taka every month just by providing client services in this 21st century.SEO from the perspective of a business owner and SEO from the perspective of a digital marketer can be completely different. Because the objectives of both of them are different. But if you can learn SEO properly, then surely with this skill you can achieve your objectives successfully.How to do SEO?How to do SEO or if you want to do SEO, how to do it? It is not possible to answer this question in a few words. But I am trying to give you an overview in a few words. Let's start, SEO is actually of two types, onpage SEO and offpage SEO.
On-page SEOOn-page SEO is basically done within the site, such as writing an article on a topic and preparing that article by applying various aspects of SEO.For example, URL, title, H1, sub heading, body content, internal linking, meta title, meta description, etc. The more efficiently you can do these optimizations, the better the ranking you will get for your website.Apart from this, on e-commerce websites, various product pages have to be optimized so that the product can RANK in search engines. In this case too, the title of the product page, product title, product description, meta title, meta description, etc. are done very well.
Off-page SEOOff-page SEO is the application of search engine optimization that is done outside the site. For example, social sharing, link building, citation building, etc. In addition,such as profile creation, directory submission, forum backlink building, etc.This means that if a person visits your website, reads one of your pages, and mentions it elsewhere, you have a backlink. In simpler terms, sharing your website's link or URL on another website is link building.ConclusionIn conclusion, if you have read our article carefully, you have come to know what SEO is and its necessity.We have actually tried to easily explain to you how people buy products on the Internet in this 21st century.Again, for any information, we go to the Internet. Because everything is available online, and to find this, an online machine called a search engine is used.If you want to see your website on the first line of search engines, you need to optimize your website pages for your targeted keywords. And if you can learn SEO well, you can go far in this industry.
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