Advertising opportunities in the LinkedIn video feed

taniya12

The video feed expands the options for advertisers on LinkedIn. The ability to place visually appealing (video) content directly in the feed increases attention and thus increases the chance of reaching your target audience with relevant messages.

The formats range from short, concise video ads to interactive, sponsored content that appears directly in the feed.

LinkedIn allows you to target ads based on criteria such as professional field, career level, company size, or specific interests. This allows companies to reach precisely the people relevant to their product or service—whether it's a startup targeting young professionals or a B2B company looking to reach decision-makers in a specific industry.

The LinkedIn video feed combines the strengths of visual content with the platform's professionalism and networking opportunities. Videos not only create a stronger emotional connection but also encourage interaction—a crucial factor for building brand awareness and generating leads.

For companies that want to effectively reach their target audiences and present their brand message in a modern and creative way, the LinkedIn video feed offers enormous potential – albeit with one small catch:
In our experience, the CPM on LinkedIn is higher than on comparable platforms. However, because LinkedIn allows for easy targeting of relevant individuals and decision-makers, the lead quality is also relatively high.

To use your marketing budget as effectively as possible, a holistic approach is recommended. In other words, you should always be active on multiple channels to achieve your goals. If you ever lose track of all the campaigns, it can be helpful to involve a specialized agency (like us
Conclusion: LinkedIn video feed
The LinkedIn video feed offers you a new way to increase the reach and  aphone number data  engagement of your content. At the same time, it brings you closer to leading social networks, and in the long run, LinkedIn will differentiate itself primarily through its users, as the platform's focus remains professional and business-oriented. However, it can be assumed that the presentation of the content will shift somewhat in the long term: less self-congratulation, more authentic video content.

With the video feed, LinkedIn is also expanding its opportunities for employer branding and social recruiting. However, video ads are not yet available. We expect this step to follow, and paid advertising videos will gain relevance on LinkedIn in the future. The (endless) video feed feature should now allow users to be kept on the platform for a similar amount of time as is already the case with TikTok or Instagram. This increases the duration of their exposure to potential advertising.

So if you want to get started on LinkedIn, the video feed could be your chance!

If you are having trouble reaching your desired target group or are suffering from high lead costs, we are happy to be at your disposal as your trusted agency!