Incumbent on us marketers to ensure

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We have a solid understanding of data protection best practice. In particular, we need to get the basics right. In this short article, I will identify some of the key areas marketing leaders and their teams should be mindful of right now. Pro tip: listen to Steven Roberts cover Data Protection  on the DMI podcast. “Transparency is a key principle underpinning the GDPR. Marketers using AI tools that process personal data must be able to explain in clear and simple terms how this data is being used. ” Steven Roberts A Rapidly Changing Privacy Ecosystem The GDPR has sparked a host of similar legislation around the globe, with new laws in countries such as China, Singapore, and South Africa.


The California Consumer Privacy Act CCPA is the best known of a range of local and state laws in the USA. This has contributed to a more complex international data privacy ecosystem. In the UK, the British government is considering a revision B2B Email List of UK GDPR with a new data bill currently in development as of September . Businesses trading with the UK will need to monitor this development closely, particularly if it affects the adequacy decision between the EU and UK. In Europe, a host of adjacent EU legislation is in the process of being introduced. This includes: The Digital Markets Act DMA The Digital Services Act DSA which was invoked for the first time in December in an investigation against X. An AI Regulation.





The latter is particularly pressing at a time of rapid expansion in the range and use of AI technologies such as ChatGPT. Discussions are also ongoing to overhaul the current ePrivacy Directive, which is widely viewed as no longer fit for purpose. All of this legislation has the potential to impact the data processing activities of marketers operating within the European Union. Read more about the Digital Markets Act and the Digital Services Act at Usercentrics. Data protection must be included from the start According to Chiefmartech.com, there are more than , marketing technology platforms; a figure that grows