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發表於 2024-2-28 12:18:22 | 顯示全部樓層 |閱讀模式
Thirdly, by collecting first-party data, marketers can reduce their reliance on third-party data sources, which can be less reliable and pose privacy concerns. Overall, collecting first-party data enables marketers to make data-driven decisions and deliver better customer experiences, revenue and business growth. If you still don’t know how to collect this type of data from your users, generate interactive experiences and increase the engagement of your content, try a free Ion demo and learn how to create unforgettable experiences while generating fundamental data for your content marketing strategy.

Explore different Ad formats Another major change is the introduction of video content. Spotify now includes video podcasts, as well as a new feature called “Canvas,” which allows artists to upload short looping videos that play in place of album artwork. This feature Sri Lanka WhatsApp Number is similar to the short-form videos on Instagram and the music videos on YouTube. The addition of video content is a clear attempt to keep users engaged for longer periods of time and to compete with other video-focused platforms. But, we all know what this really means for marketers: new ways and formats to promote video ads on Spotify.



Video advertising on Spotify can provide several benefits to businesses looking to increase their brand awareness and reach their target audience. With access to Spotify’s first-party data, businesses can target their video ads based on factors such as age, gender, location, listening habits, and interests, ensuring their message is seen by the right people. This helps not only to increase the effectiveness of the ad, but it can also result in higher conversion rates. The new Spotify format also allows businesses to create engaging and memorable content that resonates with their audience.

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