For example, our keyword for this post is “how to get

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More youtube subscribers,” but we didn’t use that exact phrase in our title because it’s a listicle. Keep your title tag short Title tags are important because they show up in the search results: Most blogging platforms like WordPress will set your post title as your title tag. That’s usually fine, but if your title is particularly long, it might get truncated in the search results. Is this always a bad thing? Not really, but it’s often wise to nip it in the bud. You can do that by creating a shorter version of your post title to use for the title tag. That’s what we did with this post: SIDENOTE. We’re using Yoast SEO to do this in WordPress. You could also use Rank Math, The SEO Framework, or any number of other SEO plugins for WordPress.

If you’re using another platform like Squarespace or Wix, you should have the ability to Armenia Email List change title tags out of the box. Recommended reading: How to Craft the Perfect SEO Title Tag Use an evergreen URL Have you ever seen a search result like this? The title says the post was published in 2021, but the URL says 2017. So which is it? If we plug that URL into Ahrefs’ Content Explorer, we get our answer: the post was originally published in 2017 but updated in 2021. Because the author failed to use an evergreen URL when they originally published the post, the updated version looks old because “2017” remains in the URL. That’s why it’s important to use evergreen URLs that don’t go out of date, and the easiest way to do this is to set your post URL slug to your target keyword. This also has the added benefit of keeping your URLs short and sweet to reduce truncation in the SERPs.



Recommended reading: How to Create SEO-Friendly URLs (Step-by-Step) Craft a compelling meta description Meta descriptions often show up as the descriptive snippet in the SERP. By crafting a compelling meta description, you can entice more searchers to click on your blog post in the search results. That leads to more organic traffic. How do you craft a compelling meta description? Look for commonalities among the descriptive snippets of top-ranking posts. For example, all of the results for “steak tacos” talk about the best cuts of steak for the job, with Google even bolding terms like “flank steak” and “beef.” So these are things you would also probably want to mention in your meta description. For “flank steak,” all of the snippets are definitions—so that’s what you’d want to write here.