To dissolve these doubts, let's retrace the eras

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Advertising has origins as old as human history. But is the same true for the history of copywriting ? Can the art of writing to sell boast the same past? Or vice versa, was copywriting born first and then advertising? in which the copywriter's profession is closely intertwined with the need to communicate of past civilizations and today's society. Copywriting in the past In ancient times, print advertising was not yet possible, but there was a need to bring the product to the consumer's attention . In the ports frequented by Babylonian civilizations , merchants hired boys, newsboys and street vendors to inform the population of

the arrival of wine, spices and valuable materials. On the Buy Bulk SMS Service streets of Pompeii , elaborate painted signs invited women, men and children to carnival games and celebrations. In the main streets, he used to explain to passers-by the quality of the fabrics produced in the fabric shops. Cicerone and the history of copywriting: where the pillars of communication are born Inventio, Dispositio, Elocutio . The first great orator in history was the one who theorized the communicative bases to support a thesis : Cicero. How useful is it to rely on arguments well known to the relevant public and on clichés that are generally recognized as valid? Today we know this well





thanks to Cicero. Another concept explored by Cicero is that of organizing the topics and stylistic elements within a speech. The Roman politician and philosopher teaches us that, to construct a speech (or a text) we must intertwine facts with words in an indissoluble and unassailable way. But if all the facts narrated are not united by words capable of generating interest and involvement, they probably won't find anyone willing to read them. The search for the most appropriate and effective words must be combined with rhetorical devices, such as metaphors .