If you cannot attract new customers to your site

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dated for  Japan SEO Trends: Experts Weigh In With Their Forecasts What We Learned from Implementing HubSpot’s Topic Clusters in Japan Time in Japan Top Web Marketing Mistakes by Japanese Companies in  years ago/ By Jeff Crawford Japanese Web Marketing As a Japanese Company, are you looking to grow overseas? Having a good Web Marketing strategy is absolutely necessary to attract paying customers or clients from abroad. But many Japanese small and medium businesses fail to attract global visitors. After talking to many companies in the last year, here are the top mistakes we see companies make over and over again. These mistakes cost Japanese companies millions of dollars billions of Yen every year.


And in most cases, they don’t realize it is happening. So here is the list of Top Web Mark Guangdong Mobile Number List eting Mistakes: Not Focusing the web site on the st Time Visitor Many Japanese companies take the approach that assume that visitors to their site already know who they are. So they focus on making existing customers happy. This is a dangerous trap to fall into. how can you expect to grow your business? As a result, Japanese companies stuff their home pages with info the st time user does not care about. Things like: Messages from the CEO Announcements Financial disclosures Message about Corporate Citizenship These mundane things distract the user from the real important thing. Tell them who your product is for, and what problem you can solve.





As a result, many companies miss out on the first contact, that can lead to future business later. Instead focus on things like: Who you are, and what you stand for. Routing the user to the right product page Success stories like Case Studies Testimonials Obtaining the user’s contact info If you are a product company, focus on the exact problem your customer has. If you a bigger company, focus on routing the user to the right category, so you can talk about their specific problem, and present your solution. Not capturing the User’s Email Address If a user comes and visits your website, you want to do everything you can do get their email address. Once you have their email, there are all kinds of things you can do to future them, provide a free download or email course, invite them to a webinar or seminar, post updates about your company and the like.