But if you are not an Ion user yet

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I recommend you stop wasting time and opportunities with only static content and reach out for more information. What is The Ultimate Buyer Persona Generator? You must know that having a Buyer Persona works like a compass in order to reach relevance and coherence in strategies and approaches, right? But the persona can’t be just a pile of meaningless pieces of information. It has to actually make sense to those you are trying to communicate with. So, with that in mind, our marketing team built the Buyer Persona Generator in April : an interactive experience beautifully carved with Ion.

A selected number of form fields were chosen to cover, in a very flexible and versatile way, multiple market segments. There were even open slots in case the user wanted to add further details. At the end of the experience, they have access to the full persona, with an illustration ICTP Conference 2017 picture and all. We even offer the possibility to download it as a PDF file! How was it before the optimization? Here is how the Buyer Persona Generator home page looked like before: Not bad, huh? Well… we’ll see about that. How does it look now, after the optimization.



Mind-blowing, right? Click here to live the complete experience! Why did I choose this experience to optimize? Even though we were living in a worldwide crisis because of the pandemic, our engagement level was pretty above average. People were craving great content online, and well… here at Rock Content we do it like no other if I say so myself. But surprisingly, when the Buyer Persona Generator aired, the results didn’t reach the peaks we were expecting.