What has changed over time in link building?

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Link building in 2024 remains as important as it has been since Google first introduced the PageRank algorithm and search engines began ranking web pages based on more than just the content of the page itself. The landscape changes and evolves every year, which is why it's important to understand how to be more effective with link building for the coming year, while maintaining practices that have worked well for some time.

What is link building?
Link building is the practice of creating backlinks to a website with the goal of improving that site's visibility in search engines. There are some common link building strategies, such as content marketing, email outreach, and fixing broken links. Links within content have been important for many years, specifically since Google introduced PageRank and began taking into account how many people linked to a page, in addition to the structure, quality, and quantity of the page's content.

In 2024, more than ever, Google is paying attention to the quality of links on a site, not country wise email marketing list just quantity, but also focusing on the quality of the content. In the past, the more links on a page, the better, and the more keyword stuffing, the more likely a page was to rank high on Google. Now, more emphasis is placed on quality, well-written content, and links with real authority and quality.

Why is link building important?
Link building remains a vital part of search engine optimization (SEO ) practice, as it improves a website's visibility in search engine results pages (SERPs). Link building is important because it is the necessary process to increase a website's authority and become a credible source of information. Search engines view quality links as a vote of confidence from other sites regarding the value of your site's content and its reliability.

5 Tips for Link Building in 2024
It's essential to seek out links from reputable websites in your industry that provide you with real authority, and that's where we start with our 5 tips for link building in 2024.

Tip 1: More quality than quantity