The document has three main sections

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Page Quality Rating Guidelines – This section explains the main factors that quality raters should look for in the search results. These include the purpose of the page, E-A-T signals, content quality, ownership of a website, and the website’s reputation. Understanding Mobile User Needs –This section breaks down how Google views mobile interaction. Needs Met Rating Guidelines – This scale evaluates how well a search result solves mobile user needs. QRGs demystified: What do SEOs need to know? Not every section of the 172-page document is helpful for SEOs. And the sections that are helpful aren’t obvious. But dig deeper into what Google says about each topic, and you can extract valuable intel.

So here are the main takeaways: Pay attention to what other sites say about you With a mix of Algeria Email List cynicism and wit, Google lets raters know that “many websites are eager to tell users how great they are.” So Google directs its quality raters to evaluate reputation not only on the site itself but also by looking off-page. The guidelines instruct raters to look for mentions of a site or author in external “news articles, Wikipedia articles, blog posts, magazine articles, forum discussions, and ratings from independent organizations,” so you should too. A quick search for your site on Google -your domain will show you what others have written about your brand: Google search of Ahrefs You can also check the backlinks to your site using Site Explorer to understand how and where other sites are mentioning your brand.



This exercise is not only useful for seeing how others view your site/brand but also for uncovering weaknesses in your products or services. Address positive and negative reviews Another big piece of online reputation management is keeping tabs on review sites like Yelp, Better Business Bureau, Amazon, and Google Shopping. Google mentions these specific sites in the quality rater guidelines as ones that raters should use to judge reputation. Instead of ignoring negative remarks and reviews, address them head on. Negative reviews can prove to be an invaluable source of information on ways to improve your customer service, information on your site, or your product offering overall. This is likely to help SEO and increase the odds of you retaining and attracting new customers over time.