Testing the impact of title tag changes on

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CTR for e-commerce product or category pages As title tags show up in the search results, they can affect your pages’ clickthrough rates (CTR). If you use the same formula for all product or category pages like most ecommerce sites, testing the impact of a different formula on CTR is pretty straightforward. How to test Take a bunch of e-commerce category pages that get a decent amount of organic traffic, take a random sample, then change the title tag formula on those pages. For example, let’s say that your current formula for product pages is: [Product name] | [Brand] You might want to test whether adding “Free delivery” improves CTR: [Product name] - Free Delivery | [Brand] How to measure.

Use Google Search Console to compare the average CTR for pages in both groups for the period before Anguilla Email List and after the changes. SIDENOTE. You’ll probably need to export this data to a spreadsheet or Google Data Studio as the filters in Search Console leave a lot to be desired. 2. Testing the impact of a content optimization tool on blog post rankings Many SEO professionals swear by content optimization tools—but many others don’t. If you’re in the camp that thinks there might be something to this approach, why not test it? How to test Take a bunch of blog posts that get a decent amount of organic traffic and rank in the top 10 for their main target keywords, take a random sample, then “optimize” those posts with a content optimization tool.



Here’s how to find such blog posts in Ahrefs’ Rank Tracker: Choose your project Go to the Pages report Filter for top 10 rankings Filter for pages with at least [x] monthly estimated organic traffic from tracked keywords Export the results How to measure Use Ahrefs’ Rank Tracker to compare the average visibility for tracked keywords in each group on the test start and end dates as explained in step five. SIDENOTE. Remember to tag keywords as control and variant groups in Rank Tracker at the beginning of your test. 3. Testing the impact of adding snippet-friendly content on blog post featured snippet rankings Ranking in featured snippets usually drives more clicks. So if you have blog posts targeting and ranking for keywords that trigger featured snippets, why not test your ability to win them? How to test Take a bunch of blog posts that get a decent amount of organic traffic and rank in the top 10 for keywords that trigger featured snippets, take a random sample, then add snippet-friendly content to those posts.