Once the market and audience are monitored

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This is done through ongoing studies and research on the market to collect data about it. This research helps the brand understand the nature of customers, reach the target audience, and understand the demographic value. , it becomes easier to design advertising messages and direct them to them. 3- Employing secret marketers This is also an important point. The company must choose suitable marketers to perform this task, and choose a marketer who is familiar with the nature and needs of the target audience, and who is familiar with the prevailing cultural values ​​and demographic composition as well. 4- Short-term plans for marketing strategy Secret marketing, of course, is hidden marketing, meaning that its effectiveness depends on the period of time, and therefore this period must be short.


If the period of the marketing campaign is prolonged, customers may begin to be alienated or become aware of the truth of the brand and its true face, and this has a negative impact. 5- Regular evaluation Evaluation is an indispensable issue, whether during the Oman Phone Number Data marketing campaign or after it ends, so the company must evaluate the variables affecting performance, market conditions, sales, website traffic, and customer ratings. What are the advantages and disadvantages of covert marketing? This type of marketing is called ghost marketing. Is it useful to you or not? Do its advantages outweigh its disadvantages or vice versa? This is evident by comparing the negatives and positives. 1- The advantages of covert marketing Creating a kind of noise , what distinguishes secret marketing is that it creates a noise before the launch, which makes the product reach the public virally , so the more people talk about you, this means increasing the chances of the product reaching.. Reaching customers .




Hidden marketing works to reach hidden customers who are not addressed by traditional marketing and excludes them in its marketing offers because most of them are unaware that this is a marketing step, but it is hidden. Increase initial sales . When you create hype and excitement before the launch, a wave of initial sales occurs. Low cost , hidden marketing contributes to saving money and avoiding unnecessary costs, as it does not require huge equipment, techniques or labor. Identifying potential customers helps determine the target segment of the audience. 2- Disadvantages of covert marketing Causing damage to the brand’s positioning . This strategy, although effective, may produce adverse results that harm the brand. Some have considered it a dilemma that is eating away at the organization. An unethical approach .