At the time of this writing, this choice has only rolled out to select Google...

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Bid strategy enables you to optimize your bids across several campaigns.Enhanced CPC is a semi-automated, auction-time bid strategy that adjusts your manual CPC bids according to the likelihood of clicks leading to conversions. For example, say you’ve set a $2 bid on the keyword “men’s running shoes.” If a user who seems likely to convert triggers that keyword, Google will automatically increase your bid above $2 to give you a better chance of securing the conversion.google-my-business-improvements-shopping-search-query-exampleTo be clear, I’m referring to the ASICS text ad.

Shopping ads aren’t tied to keywords.According to Google, few Belarus Mobile Number List advertisers use Enhanced CPC as a portfolio bid strategy—so few, in fact, that it no longer makes sense to keep it as an option. Later this year, if you’re still using Enhanced CPC at the portfolio level, Google will automatically migrate the bid strategy to the individual campaign level.Additionally, Google has announced the retirement of the target spend setting as an option for Maximize Clicks portfolios. In other words, if you’re using Maximize Clicks as a portfolio bid strategy, you’ll no longer have the option to set a single target spend level across the campaigns within that portfolio. I





nstead, you’ll have to set an average daily budget for each individual campaign. And speaking of campaign budgets…Google Ads introduces monthly campaign budgetsA number of representatives on our in-house agency team have noticed a subtle but noteworthy change in the Google Ads interface: a choice between setting an average daily campaign budget or a monthly campaign budget.