With audience targeting, you can

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Audience targeting is a valuable PPC strategy because it helps you put your ads in front of demographics of people who fit your ideal customer profile (ICP).  reach people based on: Age Gender Location Occupation Income And more Audience targeting is a great solution for 2024 because it helps you reach a more precise audience than keyword targeting does. Keywords are still an excellent option for reaching people who search those terms, but audience targeting offers even more precise targeting. PPC trend #16: Keeping tabs on click fraud An important PPC marketing trend to track for 2024 is click fraud.


Click fraud is when bots, pretending to be legitimate users, click on ads Belgium Phone Number Data multiple times with malicious intent. Sometimes companies will try to use click fraud to sabotage their competitors by using false clicks to waste the competition’s budget, amongst other reasons. As a result, it’s crucial to keep track of your ads to ensure click fraud isn’t happening to you. Keep in mind that Google has protections in place to help with click fraud, but it’s not perfect. That’s why it’s paramount that you actively monitor your PPC campaigns to ensure fraudulent clicks aren’t happening.




The best thing you can do is learn how to identify irregular traffic and the steps you can take to prevent it. Check out Google’s resources to help protect the validity of your ad traffic. PPC trend #17: Increasing use of video ads Want more pay-per-click trends? Here’s another: One of the top trends for 2024 is using more video ads. In today’s world, people’s attention spans are shorter than ever ­­­­–– the average attention span is 8 seconds. But the average video watch time is 2.7 minutes. That indicates that videos are a great way to keep your audience’s attention ­­–– so why not use them for your ads? You can use PPC video ads on social media, through Google’s Display Network, and more.