The most important things about landing page

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Basic requirement for SEO: Search engines must be able to read (crawl) your website and be allowed to list (index) it in the search results. You also need relevant keywords. So find out what your target group is looking for and, above all, how they could search to get to your online shop. Once you have determined your keywords, you can get started with SEO. 1. Optimize your landing pages The landing page is the page that your users reach directly via the search engine. It is therefore essential that there are landing pages optimized for at least your product categories.


So you should know what your keyword focus is and for which search terms the Special Data respective page should be found. Your landing page must match all search terms 100 percent. This is the only way to meet users' needs for information and advice. At this point, go back to yourself and check whether this applies to your online shop. Felix shows you how you can implement this yourself and what you need to pay attention to in his article “How to optimize targeted landing pages” . optimization are summarized here.




Google never tires of emphasizing that expertise, authoritativeness and trustworthiness are important factors when evaluating your site. You can find out whether your site guarantees this by comparing the following questions with your landing pages: Is there a neat main heading and is the topic of the page clear? Is the search intent the main focus on the landing page? Is there meaningful content on the page and is it structured sensibly? Is the page as individual as possible and tailored to the topic? Do you take advantage of the opportunity to mention customer reviews, seals, references, brands, testimonials, guarantees.