However, it is better to prepare for it today, so as not to suffer the impact of its deployment. To date, we can already assume that Google's goal here is to keep Internet users on its search engine as long as possible. Therefore, this risks unfairly penalizing certain websites and favoring those with low volume which benefit from good positioning in their segment. In any case, it is appropriate to adopt a more strategic SEO orientation.
Like “related searches”, this functionality should help you imagine relevant content, likely to position you on queries with high search potential. At Eskimoz, we can actively monitor your sector to identify them and establish an appropriate strategy. Carry BTB Directory out an SEO audit to develop a suitable strategy With People Search Next, high-volume sites will have fewer places to stand out from their competition. It is essential to study what is currently happening in the United States, to anticipate its impact, which is likely to be similar in France.
At the same time, Eskimoz advises you to carry out an SEO audit to identify the strengths and weaknesses of the site, imagine content with high potential and launch an adapted strategy, even predictive, to welcome People Search Next as calmly as possible. ByAndréa Bensaïd Consultant in natural and social referencing in Paris. I support companies of all sizes in their web visibility strategy. HIS OTHER ARTICLES Google SGE: Search Generative Experience, a future opportunity for SEO? AIO: How artificial intelligence optimizes natural SEO strategies SEO Strategy: Optimize your SEO Strategy! See everythingUX Design: discover the principles of “user experience design” and its concrete applications Published on April ,- Updated on July ,ByAndréa Bensaïd Consultant in natural and social referencing in Paris.
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