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Collections of links and URLs around a specific topic. Just like its predecessor, Wakalet allows you to collect content from social media and other sources , creating a story that can then be shared with everyone or just certain lists of users. Very useful, but suffers from a significant disadvantage the lack of an internal search engine to identify the most interesting content. At the same time, some critical issues also emerged, which in contributed to reducing the propensity to invest in content strategy . What is worrying is not so much the costs or the complexity of the tool, but rather the need to prepare a medium long term strategy in order to benefit from all the advantages of writing and publishing valuable content . publish contents of value.jpg BRANDED CONTENT THE PREDICTIONS FOR.
The survey conducted on a sample, although not large but nevertheless photo editing servies representative and qualified, allows us to extrapolate encouraging data which shows a trend that has been underway for some years. The forecasts for the future of content marketing in , therefore, give rise to hope as demonstrated by the data relating to satisfaction and intentions for the year to come. In fact, % declare themselves satisfied, confirming stability for investments in ; % say they want to increase the budget allocated to branded content and entertainment , while only % say they want to reduce the investment in the future.

For professionals, each of these percentages represents a potential opportunity for improvement among already accustomed investors, as well as a challenge to be able to win new customers and, why not, recover any lost ones, with increasingly creative, effective and innovative strategies. Well, one of the social trends for will see this trend of providing customer support and services confirmed through instant messaging systems, profiles and company pages. Given the exponential increase in interactions, in fact, brands are gearing up in this direction, preparing rapid responses and chat bots.
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