where does beauty work in B2B communication?

rajia12

The Web Content Accessibility Guidelines (WCAG) are an international standard for the accessible design of internet offerings. They establish guidelines for accessible web content. These include four principles: perceivability, usability, understandability, and robustness. These are discussed in more detail below:

Perceptibility
People with visual impairments rely on images being provided with alternative text. With the help of reading-aloud applications, the image description is used to output the content verbally. This allows people who cannot see the image to still identify what it is. B2B companies should therefore ensure that images are tagged with alt tags when uploading them to websites and other platforms. Alt tags are typically between 70 and 140 characters long. in their rankings.

Usability
Due to motor impairments, many people advertising database cannot navigate websites with a mouse. B2B  companies should therefore urgently enable website navigation using the "Tab" key. This is achieved using special HTML elements. Furthermore, the design should ensure that navigation buttons are spaced sufficiently apart.

Comprehensibility
Information, text, and elements should be presented in a simple and understandable manner. The use of easy-to-understand language is particularly useful in the B2B sector. Simple language means texts that are uncomplicated and easy to read. Simple texts are not only suitable for people with disabilities, but are also faster and easier to absorb for all other users and non-native speakers.