Demographic Details By default

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So, be aware that local SEO data is often an estimate rather than an exact count. We can use this data as a representation of overall user data. Still, when the difference between data sets is >20 users or sessions, we probably shouldn’t rely on it to make major decisions about our strategy. 1. Demographic details Where to find the data in GA4: Reports > User > User Attributes >  this report lists where users visited by country, but we can change this by selecting the dropdown next to Country, and changing it to Region or City.

Demographic details - Country DB to Data there, we can see the top cities by user: Demographic details - City Why the demographic details report is useful The demographic details report conveys the region or city where a user accessed the website. We can this user location data with location page traffic or proximity-based rankings in a geo matrix tracking tool.



In the screenshot above, we see that the top cities visited by users in the United States are also some of the most populous: New York, Chicago and Los Angeles. We should make sure that local landing pages are set up for these locations, as well as key suburbs near these locations. Issues with the demographic details report With the right configuration, employee IP addresses will be excluded from GA4 reports, and their cities won’t appear on this dashboard.