The best way to do this is to use marketing

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The email should not only use the contact's name, but the content should ideally reference past interactions with the contact and explain why you're sending the email.  automation software to track interactions with your contacts. 7. Encourage recipients to take action You can’t create an email marketing campaign just for fun. The main goal of your marketing campaign is to convert contacts. Therefore, optimizing your email marketing campaigns means encouraging your contacts to take action.


The body of your email needs to outline the benefits for your contact deutschland phone number to perform the desired action described in your call-to-action. Here’s a checklist of what your B2B email should include: An engaging text that highlights the benefits, structured like this: A statement of the problem or pain point A brief introduction to the solution The benefits of a click-to-action A highly visible and compelling call to action Sexual Phrases: Your recipients won’t waste time trying to find your call-to-action. Keep it clearly visible by minimizing other distractions.




Obviously, you should also avoid using generic phrases like "click here." Reassuring elements: To help reduce unsubscribe rates, reassure contacts by highlighting testimonials from customers or key figures. 8. Optimize your landing pages Your email marketing campaign includes more than just the emails you send to your contacts. Landing pages that send contacts with calls to action are also part of your marketing campaign and a key element in converting them.