What is retargeting advertising?

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Retargeting advertising is a method of displaying your company's advertisements to users who have already visited your company's website or product page. Google also calls them "remarketing ads."Here, let's deepen our understanding of retargeting ads by following the steps below.What is retargeting advertising?Why retargeting ads are importantHow retargeting ads workTypes of retargeting adsWhy retargeting ads are important.

The reason why retargeting advertising is important is that you can phone number list approach customers once they are interested and assist them with CV (downloading materials, purchasing products, etc.). If your customers are already interested, you may be able to get them to buy just by increasing the number of contacts you make.Suppose there are people who are interested in the product but haven't purchased it yet because it's a little expensive, and what if you announce the campaign through retargeting ads? Information such as a low price available for the first month only will lead to a purchase.The biggest appeal is being able to communicate further appeal to customers with a high degree of interest and lead to CV.



How retargeting ads workRetargeting advertising is a system that assigns cookies to users from advertising tags, and uses the cookie information to follow users and display advertisements.Users who have been granted cookies can be managed by creating a list, and advertisements can be delivered to those users. These specifications also make it possible to indirectly analyze which products and services people are interested in.Types of retargeting adsThere are two types of retargeting ads: static retargeting and dynamic retargeting. The characteristics of each are as follows.kinds