Beware of stealth marketing

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It is said that the maximum number of contacts is 10 times, and if it is more than that, there is a possibility that you will give a bad impression that you are persistent. If a person does not open up to you or does not appreciate you even if you contact them frequently, it is better to judge that the Zion effect cannot be expected if you have no effect even after contacting them more than 10 times. Negative impressions cannot be improved The Zion effect cannot be expected for those who originally have a negative impression of services and products. Even if you are repeatedly offered a product or service that you have a negative impression of, you may find it annoying, but it will never change your favor. It is a good idea to exclude people who already have a negative impression from your target audience.

It is important to avoid leaving a negative Telegram Number Data impression as much as possible during the first contact. However, the Zion effect can be expected to be effective for people who have a good image or who are in a flat state who do not know much about products and services. How to use the Zion effect The Zion Effect can be used in daily life, work, and marketing. Currently, examples of the Zion effect at work include: ・TV commercial ・Web advertising ・SNS ・Theme song ・E-mail newsletter ・Visit business partners multiple times I will explain each one in detail. TV commercial Television commercials also utilize the Zions effect. By repeatedly watching commercials, people gradually become more interested in products and services that they were not originally interested in because they are aired many times over a certain period of time.



In addition, the Zion effect even influences our unconscious choices, such as when we are unsure about choosing a product, we unconsciously choose a product we have seen in a commercial. web advertising Retargeting ads are the web ads that are most likely to have the Zion effect. Retargeting advertising is a system that tracks users who have visited your company's website and repeats the advertisement, so by frequently displaying advertisements for products and services that have even the slightest interest, you can expect to increase favorability and purchase intent. Masu. SNS As it has become commonplace to send and collect information on SNS such as Twitter and Instagram, opportunities for contact between companies and users are increasing.